Empathize & Define
We have done customer discovery sessions with patients and all other stakeholders who are part of the Medical Value Tourism (MVT) ecosystem. Our key findings are,
MVT business is very fragmented across the globe with lack of trust, efficiency and cost effectiveness.
Health consumers preference to “consume” healthcare via self directed value based products.
1 out 3 patients actively research online to find other options and ensure they are getting true value (Second opinion).
Value is unique based on individual’s preferences, tastes, cultural norms and their definition of quality vs. price vs. personal utility.
Quantitative Research
Qualitative Research
User pain points & Challenges
Business goals
User Journey & Persona
International Medical tourism
Detailed customer journey
User persona
ideate
Based on the insights gathered from various stakeholders and the vision from Svast founders we have created a business canvas model.
validate
We have validated the business canvas model with the founders of Svast and incorporated feedback and finalized it. Using this we also defined the patient journey.
Creating 5 different ideas/wireframe for a single feature.
Most of the stackholders are non-IT
7
Different of users
420+
Wireframes
180+
UI Screens
One Design for All the devices
One Layout
Consistent layouts throughout the design.
