We have done customer discovery sessions with patients and all other stakeholders who are part of the Medical Value Tourism (MVT) ecosystem. Our key findings are,
MVT business is very fragmented across the globe with lack of trust, efficiency and cost effectiveness.
Health consumers preference to “consume” healthcare via self directed value based products.
1 out 3 patients actively research online to find other options and ensure they are getting true value (Second opinion).
Value is unique based on individual’s preferences, tastes, cultural norms and their definition of quality vs. price vs. personal utility.
User pain points & Challenges
User Journey & Persona
Based on the insights gathered from various stakeholders and the vision from Svast founders we have created a business canvas model.
We have validated the business canvas model with the founders of Svast and incorporated feedback and finalized it. Using this we also defined the patient journey.
Most of the stackholders are non-IT