Success Stories
AMUSEMENT PARK
DIGITAL TRANSFORMATION
To transform a globally known amusement park digitally in order to improve customer experience, thereby driving revenue growth.
INDUSTRY
Entertainment
CLIENT
Wonderla
PHASE
Digital Transformation
The Problem
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Identify ways to drive revenue growth from current business.
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Optimise operational costs to improve margins
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Explore revenue sources in the new global scenario due to the pandemic.
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Become a primarily data-driven business
The Process
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Quantitative research
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Qualitative research
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User pain points & Challenges
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Business goals
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User journey & Persona
Need Finding
Empathize & define
Key Findings:
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We completed customer discovery sessions with the key members of the management team and other stakeholders
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21 problem areas were added to the scope which were reviewed and mutually agreed with the leadership team and next-level managers on the 2.5 days workshop
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Based on the research 21 relevant challenges were selected from the 23 problem hypothesis based on 97 How Might We’s
Exploring Needs
Ideation
Based on insights from stakeholders and management team vision, the team started ideating on solutions for problem areas. A Business Model Canvas was created to visually represent various elements of the business and how they interact with each other.
Validation
We received feedback on the model envisaged, refined key ideas and put forward the best course of action. The finalised business model canvas was used as a reference point during this process.
Key Focus Areas
Based on the research we come up with four different areas to improve.
Discovery outcome
Our team worked closely with the Wonderla management team within this time to help identify and validate key challenges and solutions to the identified problems. Through a combination of steps, we were able to also advise the company on achievement of its hey goals including technology implementation, process improvement, and innovation.
23 Problems
21 Valid & 02 Invalid problems
47 How Might We’s
Validated statements
95 Solutions
Identified & created through brainstorming sessions
The extensive problem-validation exercise consisted of:
INTERVIEW
40
Participants
SURVEY
540+
Responses
DATA
60+
Insights
EMPATHY
21
Customer Journey Maps
03
Service Blueprints
WORKSHOPS
32
Hours
03
Participants