Success Stories
NISSAN CONNECT
UI/UX REVAMP
To enhance user experience and engagement rate for Nissan Connect, a user application owned by Nissan Motor India
INDUSTRY
Automobile
CLIENT
NissanConnect
PHASE
UX/UI Revamp

The Problem
The NissanConnect mobile application had a low conversion rate of 2.9% with low user engagement of 7.8% per week. The company needed to improve the overall user experience and usability of the existing application with the goal of increasing user engagement and conversion rates.
The Process
-
Analyse existing application for Gaps
-
Define & Ideate
-
Solution Identification & Wireframing
-
Design & Prototype
-
Usability Testing
What We Did

QUALITATIVE & QUANTITATIVE RESEARCH

COMPETITORS ANALYSIS & BENCHMARKING

ANALYSIS OF USER FEEDBACKS FROM APPSTORE & PLAY STORE

USER INTERVIEWS

HEURISTIC EVALUATION / USABILITY REVIEW

PERSONA & CUSTOMER JOURNEY MAPPING

PAPER WIREFRAMING

VISUAL DESIGNING

PROTOTYPING
Our Solution
-
Conducted heuristic evaluation and identified over 50 usability violations
-
Developed wireframes for more than 420 screens
-
Conducted multiple rounds of iteration
-
Conducted user testing with three different user personas
-
Developed a high-fidelity prototype for testing and validation
-
Adhered to Nissan's global design guidelines for consistent look and feel across all devices
The Solution
-
The new design was made in a more revenue generation focused manner. This meant more possibilities of lead generation to business and better experience for the user.
-
Minimalistic design approach was adopted for visual design of dashboard and other features, adhering to the Nissan global design guidelines.
-
All design decisions were taken after extensive qualitative and quantitative research
The Outcome


One Design
across all devices
One Layout
across all the devices








One Design Language
across all the devices
The entire process of analysing and providing a solution unearthed the following
03
Different Users
50+
Usability Violations
420+
Wireframes