top of page
Success Stories

NISSAN CONNECT
UI/UX REVAMP

To enhance user experience and engagement rate for Nissan Connect, a user application owned by Nissan Motor India

INDUSTRY

Automobile

CLIENT

NissanConnect

PHASE

UX/UI Revamp

Case pic 1.png

The Problem

The NissanConnect mobile application had a low conversion rate of 2.9% with low user engagement of 7.8% per week. The company needed to improve the overall user experience and usability of the existing application with the goal of increasing user engagement and conversion rates.

The Process

  • Analyse existing application for Gaps

  • Define & Ideate

  • Solution Identification & Wireframing

  • Design & Prototype

  • Usability Testing

What We Did

qual, quan icon.png
QUALITATIVE & QUANTITATIVE RESEARCH
comp analysis.png
COMPETITORS ANALYSIS & BENCHMARKING
feedback from appstore icon.png
ANALYSIS OF USER FEEDBACKS FROM APPSTORE & PLAY STORE
user interview icon.png
USER INTERVIEWS
hueristic icon.png
HEURISTIC EVALUATION / USABILITY REVIEW
customer journey icon.png
PERSONA & CUSTOMER JOURNEY MAPPING
paper wireframing icon.png
PAPER WIREFRAMING
VD icon.png
VISUAL DESIGNING
prototyping.png
PROTOTYPING

Our Solution

  • Conducted heuristic evaluation and identified over 50 usability violations

  • Developed wireframes for more than 420 screens

  • Conducted multiple rounds of iteration

  • Conducted user testing with three different user personas

  • Developed a high-fidelity prototype for testing and validation

  • Adhered to Nissan's global design guidelines for consistent look and feel across all devices

The Solution

  • The new design was made in a more revenue generation focused manner. This meant more possibilities of lead generation to business and better experience for the user.

  • Minimalistic design approach was adopted for visual design of dashboard and other features, adhering to the Nissan global design guidelines.

  • All design decisions were taken after extensive qualitative and quantitative research

The Outcome

home DM.png
home LM.png

One Design

across all devices

One Layout

across all the devices

2 DM.png
3 DM.png
4 DM.png
5 DM.png
6 DM.png
7 DM.png
8 DM.png
8 LM.png

One Design Language

across all the devices

The entire process of analysing and providing a solution unearthed the following

03

Different Users

50+

Usability Violations

420+

Wireframes

bottom of page