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Rinku Prakash
May 22, 20235 min read
Enhancing Brand Loyalty Through Connected Car Apps: A Digital Transformation Journey
Connected car apps have revolutionized the way people interact with their vehicles. Instead of simply being modes of transportation, cars...
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May 4, 20233 min read
The Route to Eldorado
Eldorado means any place of great riches or opportunity. There was a city in South America with that name and was a much sought out land...
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Anuchandran Nair
May 3, 20232 min read
Digital Transformation Series: Part 9 - "How do I measure my success?"
Welcome to the last act of our 9 part series on Digital Transformation! If you have been following our articles, you would have got a...
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Anuchandran Nair
May 3, 20232 min read
Digital Transformation Series: Part 8 - "How do I go about it?"
In DT parlance we have a way of saying what stage a company may be in, in terms of digital awareness, readiness to execute and phase of...
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Anuchandran Nair
May 3, 20233 min read
Digital Transformation Series: Part 7 — “What happens during Digital Transformation?”
As I had promised last week, this is where we start getting into the meat of what digital transformation is all about. And no, we are not...
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Anuchandran Nair
May 3, 20232 min read
Digital Transformation Series: Part 6 — “Transformation … hmm … what’s in it for me?”
The other day, I happened to listen to the story of a man who built a $270 million business selling fish. And he also sells meat, by the...
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Anuchandran Nair
May 3, 20232 min read
The Digital Transformation Series: Part 5 — “I stick to my 5 year plan … I’m a good entrepreneur.”
In the old days, companies were not the internet giants of today, reaping billions and trillions over night. They had to setup mammoth...
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Anuchandran Nair
May 3, 20233 min read
The DT Series: Part 4 — “You may be good, but my industry is unique. My problems are ... different.
Ronald Reagan is perhaps one of the most popular presidents that America ever had. He was already 70 when he became president and even...
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Anuchandran Nair
May 3, 20232 min read
The Digital Transformation Series: Part 3 — “Why do I need help?”
After an illustrious career spanning over 40 years, Ravi Kiran had set about to do something on his own, fulfilling a dream that he had...
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Anuchandran Nair
May 3, 20232 min read
The Digital Transformation Series: Part 2 — “I can’t change … I’m too big”
In the over two decades, spanning my entire IT career, I have been a consultant to Fortune 500 clients — companies that operate...
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Anuchandran Nair
May 3, 20232 min read
The Digital Transformation Series: Part 1 — “I can’t afford to pivot … I’m too small”
Roshan (name changed) is a young, shrewd, highly industrious entrepreneur. When I first met him, his company was less than a year old but...
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Anuchandran Nair
Apr 27, 20233 min read
Digital Transformation Is Not About Technology.
Digital is quite often used as an acronym for Technology. However, in the context of digital transformation, technology is only a...
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Rinku Prakash
Apr 18, 20232 min read
Heuristic Evaluation: Improve Usability & UX with this Powerful Tool
In today's digital age, businesses rely heavily on online presence to engage effectively with customers, drive sales and build brand...
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Rinku Prakash
Mar 15, 20237 min read
Going Digital: A Brief Guide for Assessing, Strategizing, and Implementing Your Digital Journey
In today's rapidly changing digital landscape, businesses must be equipped with the right digital capabilities to remain competitive and...
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